Plant InterCluster 2019 EventTechnology and Business Meetings

12-13 June 2019, Naaldwijk, Westland, The Netherlands

Option to visit Greentech 11 June

The annual PIC Meeting is the most important Cluster event in the plant production industry in Europe. This event aims to foster innovation in plant production and create a common strategy to ease the international development of Plant clusters and their members.

Why participate?

  • To showcase your know-how / expertise / technology or product
  • To stay up to date with the latest European calls for proposals (H2020, COSME etc.)
  • To find the right technology, R&D and business partners
  • To share and promote your projects / ideas
  • To keep up with the latest breakthroughs in the field of crop enhancement
  • The opportunity to visit some outstanding Dutch horticultural companies

The PIC Event consists of:

  • Plenary sessions
  • Workshops:
    • Workshops/sub-meeting
    • SME’s: how to succeed in Europe
    • Plant InterClustering networking Europe
    • Urban farming
    • Water management in agriculture; efficiency and quality (including EU Water framework)
    • Challenges of Data use in Plant Agriculture
  • B2B Meeting
  • Site Visits

Below you will find some important information to prepare you for your stay.

Optional visit to GreenTech

The PIC Event will start with a networking dinner on Tuesday evening in Hotel Van der Valk Den Haag – Nootdorp. However, you can also take the opportunity to visit the GreenTech exhibition in the RAI Amsterdam.

If you wish to visit GreenTech, please check the box “Visit GreenTech” on the registration form for the PIC Meeting and we will forward you a free access card in due time.

During your GreenTech visit, you can also participate in a guided tour that will give you information on a wide variety of subjects.

Site visits

The PIC Meeting also provides you with the opportunity to visit some outstanding Dutch horticultural companies. When you join us for the site visits, there are three routes you can choose from:

1. FlowerTrials® route: Dümmen Orange and Demokwekerij

During the FlowerTrials®, 62 breeding companies located in three regions will present their latest innovations and future developments in pot and bedding plants.

Dümmen Orange represents a legacy of floricultural excellence more than a century in the making and provides the largest selection of superior flowers and plants on earth. See for more information.

At the Demokwekerij you will find several companies sharing one location for the presentation of their products. These are Sakata, Schoneveld Breeding, Queen Genetics, and Van den Bos Flowerbulbs.

2. Delphy and Wageningen University and Research

Delphy is a worldwide expertise centre for the food & flower industry. For more information see the website.

“To explore the potential of nature to improve the quality of life.” That is the mission of Wageningen University & Research. This university is home to a community of over 6,500 employees and 12,000 students from more than one hundred countries. These people work all around the world in the field of healthy food and living environment, for both governments and the business community. The business unit Greenhouse Horticulture in Bleiswijk is one of the experimental greenhouses of Wageningen University & Research. It consists of approximately 7,500 square meters of glass, which has been divided into ninety sections. The design of the greenhouse approximates the current standard in horticulture as much as possible. Click here for more information.

3. Sion and Priva

Sion is leading in the breeding of orchids and young plants. Their mission is to create and find the right variety for your customer. Sion participates in the Flower Trials, so you can see a beautiful presentation at this company, but there is also explanation about the climate, the automation and the lighting technologies. See their website for more information.

Priva leads the way in the development and production of technology for the optimisation of environmental conditions and process management. They provide solutions for horticulture, building automation and anything in between with a unique combination of software, hardware and services. See their website for more information.


The PIC Event program also includes an optional visit to Anthura, a specialist in orchids and Anthurium. The company’s objective is to decorate the world with its colourful flowers and plants by developing innovative and sustainable products for both, growers and consumers. With the assistance of a highly motivated team of professionals, they translate developments in breeding and production techniques and consumer trends into new varieties.

At Anthura, you can join a guided tour and networking dinner at this special location.

World Horti Center

The PIC Event will take place in the World Horti Center in Westland, The Netherlands. The World Horti Center is the global knowledge and innovation center for international greenhouse horticulture. The center offers educational, research and presentation services for anyone active in the international greenhouse horticulture sector. The construction of World Horti Center began in September 2016. The new building was completed and occupied by mid-August 2017. The center benefits public health and well-being of people by providing solutions to social issues relating to water quality, food supply, food safety and sustainability. Click here for more information.


How does it work?

  1. Register
  2. Book your hotel
  3. For the B2B meetings you will receive later on more information. In a few weeks you will get access to a B2B webpage where you can create your (corporate) profile. After that you browse through the list of participants and send meeting requests to the companies you are interested in.
  4. A week before the event you will receive your detailed meetings schedule


Participation fees:

Event is free of charge.  



Please click here to download below program (pdf)

Date and time What Where
Tuesday 11 June 2019  
Whole day Arrival of the participants of the PIC Event at GreenTech. See to plan your trip to the Netherlands and Rai Amsterdam Amsterdam GreenTech RAI Amsterdam Europaplein 24 1078 GZ Amsterdam
15.00 hrs Guided tour at the exhibition. You can choose between several routes:
1.   Innovation route including vertical farming
2.   Data/IoT suppliers
3.   Greenhouse builders and technical suppliers
Amsterdam GreenTech
17.00 hrs Leaving the exhibition. A bus will transfer you to the recommended hotel. Hotel Van der Valk Den Haag – Nootdorp
Gildeweg 1 – 2632BD Nootdorp
+31 15 310 4545
19.00 hrs Networking Dinner
Become acquainted with the people of Greenport West-Holland
Restaurant Van der Valk Hotel
Wednesday 12 June 2019  
8.30 hrs Bus departure to World Horti Center In front of the hotel Van der Valk
9.00 hrs Reception with coffee and tea World Horti Center
Europa 1 – 2672 ZX Naaldwijk,
9.30 hrs Opening of the 9th PIC Meeting’s Plenary session World Horti Center Rabotorium
12.30 hrs Networking Lunch World Horti Center
13.30 hrs Workshops/sub-meeting
– SME’s: how to succeed in Europe
– Plant InterClustering networking Europe
– Urban farming
– Water management in agriculture; efficiency and quality (including EU Water framework)
– Challenges of Data use in Plant Agriculture  
World Horti Center
16.00 hrs Wrap-up of plenary sessions and conclusions of the workshops World Horti Center Rabotorium
16.30 hrs Bus departure to Anthura (breeding company in Bleiswijk), the overall winner of the 2019 edition of the Dutch Horticulture Entrepreneur Prize.  
17.30 hrs Visit of the Anthura FlowerTrials® exhibition Anthura
Cyclamenweg 4 
2665 KV Bleiswijk
19.00 hrs Networking dinner at Anthura  
22.00 hrs Bus departure back to the recommended hotel  
22.15 hrs Arrival at the hotel Van der Valk hotel
Thursday 13 June 2019  
8.30 hrs Bus departure to the World Horti Center In front of the hotel Van der Valk
9.00 hrs Start of day 2: B2B Meetings World Horti Center
12.30 hrs Networking lunch World Horti Center
13.30 hrs Site visits in combination with the FlowerTrials® 1.   Dummen Orange & Demokwekerij
2.   Delphy & WUR
3.   Sion & Priva
17.00 hrs Closing of the PIC Event with a Dutch “borrel” (drinks and small bites) World Horti Center
18.30 hrs End of PIC Event 2019 World Horti Center
18.30 hrs Departure of the bus to the hotel or to NS Station Delft (intercity train to Schiphol Airport)  


We recommend the following hotel:
Hotel Van der Valk Den Haag – Nootdorp
Gildeweg 1
2632 BD Nootdorp
+31 15 310 4545

If you book your stay at this hotel, you can use our bus transfer service to and from the World Horti Center where the meeting will take place. This will make your stay much easier. You will get a special rate of €139.00 (per room per night based on single use, including breakfast if you book using this form). Please be aware that you need to make your own hotel reservations.

More information

For questions about your registration please contact For questions about the content of the event, please contact

Organizers and sponsors

Agri Sud-Ouest Innovation, Céréales Vallée-Nutravita, TERRALIA and VEGEPOLYS have created the Plant InterCluster network to embody the French plant skills all around the world and to set up a common strategy to facilitate the international  development of the clusters and their members.

Cluster network Plant Inter Cluster
Cluster Vegepolys, Cluster Greenport West-Holland, Cluster Agri-sud Ouest innovation, Cluster Terralia, Cluster Céréales Vallée

EU-project TRACK, co-funded by EASME is a Consortium of 5 European clusters to improve the link between ICT SMEs and Horticulture value-chains on Big data- Traceability.

This project was funded by the European Union’s COSME Programme

Participants PIC Event 11/12/13 juni 2019

The Netherlands

Nicolas Fegeant VEGEPOLYS

Tiffany Tsui Dutch Greenhouse Delta

Marga Vintges Greenport West Holland

Redjala Tanegmart University of Angers

Mariam Betsiashvili Agricultural University of Georgia, the Bank of Plant Genetic Resources (The Genebank)

Desh Ramnath HortiHeroes

Madelon Knop Municipality of Westland

There are more participants, but they have not given permission to be mentioned on this list.




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